In June 2023, Eat Repeat India launched Macaw by Stories, a vibrant and dynamic Craft Brewery and Kitchen in South Bangalore. This innovative space quickly became a cultural hub, featuring live performances, bands, and DJs throughout the week. The launch of Macaw not only created a significant buzz on social media but also set a new benchmark for entertainment outlets in the region.
Project Details:
Design and Planning: The project involved a comprehensive 4-month planning phase to design the identity, brand, and launch plan for Macaw. This phase included extensive market research, venue design, branding strategies, and promotional activities.
AI-Driven Artwork: To enhance the aesthetic appeal and create a futuristic ambiance, the artwork for Macaw was generated using advanced AI technologies. This innovative approach contributed to the unique identity of the outlet.
Live Performances: Macaw hosted a diverse range of live performances from both local and international artists, making it a vibrant cultural hotspot.
Social Media Buzz: The launch generated substantial buzz on social media platforms, attracting significant attention and engagement from potential customers and influencers.
Results:
High Occupancy and Revenue: From the first month, Macaw surpassed all expectations in terms of both occupancy and revenue, quickly establishing itself as a popular entertainment destination.
Benchmark for New Outlets: The success of Macaw set a high standard for subsequent entertainment outlets in South Bangalore, influencing the market and competitive landscape.
Key Learnings:
- Effective planning and execution are crucial for the successful launch of a high-investment project.
- Leveraging innovative technologies, such as AI-driven artwork, can significantly enhance the brand identity and appeal.
- Creating a buzz on social media can greatly influence the success of a new venture, driving occupancy and revenue.
Article in ET Hospitality, Read here